Tickets are now available for the Zoho CRM training for Administrators taking place in London (UK) on August 13 through 15.
Contact us for more information or help with tickets.
Announcing the Three-Day Classroom Training for Zoho CRM:
Zoho have always been committed to providing their users with the best training material whether via web tutorials, user manuals, regular webinars, or in-person classroom courses. As part of this commitment, they are running an expert-led Zoho CRM administrator classroom course in London to help you gain hands-on experience with managing users, automating sales processes, customising your implementation, getting to know Zia, and much more. So bring your laptop and charger (as there will be hands-on exercises) and head down to central London for three very productive days!
Zoho CRM Classroom Training for Administrators will help you gain hands-on experience with automating sales processes, managing users, setting up sales territories, securing your customer data, customising CRM solution to your industry, and other topics. You will also get the opportunity to interact with product specialists and learn the best practices of CRM implementation.
Monday, August 13 (9am – 5pm)
- Introduction to Zoho CRM
- Organisation Setting
- Data Security
- User Management
- Customisation – Essentials
Tuesday, August 14 (9am – 5pm)
- Communication Channels
- Territory Management
- Automation – Essentials
- Data Administration
Wednesday, August 15 (9am – 5pm)
- Customisation – Advanced
- Automation – Advanced
- A Day in the Life of a CRM Administrator
On all of these days you will get the opportunity to interact with Zoho CRM product specialists.
How to Attend
If you would like more information, or just want to chat about the course, then please feel free to contact us.
Build Your Best Business Website
Zoho have always said that, along with offering the technology to solve virtually any business problem, they want to provide help for businesses to succeed. They accomplish this by providing well-researched and comprehensive information about how to run a business with their software tools. The first goal for any business is to build and maintain a highly effective website.
Zoho Academy have created some easy-to-digest ebooks which bring together basic principles, best practices, and checklists to help you create a great looking, effective website. Below is the breakdown of each ebook. Read each volume from the start by clicking its title, or dip into the most interesting and relevant chapters.
Best Practices Volume 1: Homepages
Your homepage may very well be your site visitors’ first impression of your business. It has to walk a fine line between drawing visitors in with compelling content and pushing them on to the next page of their customer journey.
- Introducing the Business Website Homepage
- Identifying the Customer Personas and Keywords for Your Homepage
- Cultivating a Diverse Set of Visitor Journeys
- Optimising Your Homepage for Mobile Users
- Using Images and Videos on Your Company Homepage
Best Practices Volume 2: About Us Pages
The About Us page is one of the most underutilised marketing tools on business websites, but it doesn’t have to be. Learn how to position your About page, what language and tone to employ, how to use your About page to communicate your company values, and how to make your About page a true conversion hub.
- Introducing the About Us Page
- Positioning Your About Page
- Choosing the Right Language and Tone for Your About Page
- Telling Your Business Story through the About Page
- Improving Engagement and Conversions on Your About Us Page
- About Us Page Checklist
Best Practices Volume 3: Testimonials
When done well, testimonials are a powerful element of any website. But while their ROI can be very significant, good testimonials require smart strategising. Knowing where to find them, what they should include, and where to place them on your website will help you use your testimonials most effectively.
- Introducing Customer Testimonials
- Finding Reviews: Mastering the “Found” Testimonial
- 5 Strategies for Soliciting New Testimonials
- Best Questions to Ask for Better Testimonials
- Examples of Great Testimonials
- Using testimonials to increase conversions
- Testimonials Checklist
Best Practices Volume 4: FAQ Pages
Your website’s FAQ page is your opportunity to address concerns of, clarify concepts for, and remove doubts that arise from prospects on their path to purchase. After all, when a prospect lands on your site, there is often no human available they can turn to for answers or help. Learn how the FAQ can best compensate for that absent interaction.
- Introducing the FAQ Page
- Creating Compelling FAQ Content
- Prioritising User Experience (UX) on Your FAQ Page
- Increasing Conversions and Engagement on FAQ Pages
- FAQ Page Checklist
Best Practices Volume 5: Online Shops
If you run a retail business, the benefits of offering an online shop are indisputable. Your website will speak for both your salespeople and for the products themselves. Learn how to design your online shop pages, write excellent copy, and leverage psychology to serve your business’s best interests.
- Introducing Online Shop Pages
- Best Practices for a Great Online Shop Homepage
- Best Design Practices for Your Individual Product Pages
- Writing Your Best Product Descriptions
- Using Psychology on Your Product Pages to Increase Sales
- Best Practices for Your Shopping Cart
- Improving Conversions on Your Checkout Pages
- Online Shops Checklist
Best Practices Volume 6: Business Blogs
A business blog will establish you as an authority in your field, drive visitors to your website, grow prospect trust and engagement, and generate leads and sales. It’s one of the best content marketing tools your business has. So how do you ensure it creates as much value as possible for your business?
- Introducing the Company Blog: Your Content Marketing Machine
- Determining Your Blog’s Ideal Reader
- Optimising Your Blog for SEO
- Writing Killer Blog Posts
- Coming Up with Good Ideas for Your Blog Posts
- Types of Business Blog Posts
- Using Compelling Featured Images on Your Blog Posts
- Choosing the Right Design and Functionality for Your Blog
- Building Your Blog’s Audience
- How to Hire a Freelance Blogger
- Business Blog Checklist
Best Practices Volume 7: Web Forms
Web forms are imperative for your business website because they allow visitors to interact with your company. If they’re making a purchase, subscribing to a newsletter, scheduling an appointment, or creating an account, visitors are using your forms. Learn best practices for the most common form types.
- Introducing Web Forms
- Email Signup Forms
- Account Creation Forms
- Contact Us Forms and Pages
- Online Scheduling Forms and Pages
- Web Form Checklist
Best Practices Volume 8: CTA (Call-to-Action) Buttons
Whether it’s signing up for a free trial, setting up an account, or adding a product to a shopping cart, your prospect is always on the threshold of taking an action. That action requires a CTA button. Here, we offer best practices for button design, copy, and placement.
- Introducing the CTA Button
- Button Design: Making Your CTA Pop
- Button Copy: Making Your CTA Persuade
- Best Practices for CTA Placement
- CTA Button Checklist
Best Practices Volume 9: Examples of Great Websites
While tips, tricks, and best practices for your company website are invaluable, seeing these elements in action is often the best way to understand how they work and how to employ them. Here are Zoho’s favourite business websites by genre. We and they hope you find them inspiring and motivating!
- Best Homepage of 2018
- Best About Us Pages of 2018
- Best Testimonials Page of 2018
- Best FAQ Pages of 2018
- Best Online Shops of 2018
- Best Business Blogs of 2018
- Best Web Forms of 2018
Visit Zoho Academy to access an online, self service archive of educational content designed to help people do business better.
Early Bird discounts officially ended as of the 15th, but Zoho have agreed to let us make a few extra discounted tickets available. Contact us ASAP!
Announcing a new Zoho user conference!
Each year, Zoho holds conferences worldwide for their users and partners. This conference is coming to the UK on Thursday and Friday, September 13 and 14 at the etc.venues County Hall in the centre of London.
Zoho’s annual user conference is an opportunity to meet the Zoho team face-to-face and learn directly from the staff behind the applications. You’ll have ample opportunity to network and exchange ideas with like minded people from companies of all sizes and industries who have turned to Zoho to transform their business. Come and have one-to-one chats with experts in sales, marketing, service, finance, commerce, and more to learn how you can deliver incredible customer experiences that will set your brand apart.
Conference agenda highlights
Both days will feature a strong focus on on increasing your sales and making your marketing more effective with topics such as:
- Implementing Zoho CRM for your business
- Understanding your sales process
- Sales Force Automation
- Optimising your website and engaging visitors
- Raising your organisation’s productivity through effective collaboration & communication
- Business insights through Analytics
The conference’s first day emphasises great finance tools and practices with topics such as:
- Empowering customer-centric teams with a meaningful Back Office integration
- Advanced analytics with Zoho Reports
- Streamline your travel and expense management
- Managing your stock and multi-channel sales
- Zoho Finance Plus: an overview
The second day of the conference continues the momentum with exciting ways to customise and control your Zoho experience, offering topics such as:
- Building workflows
- Integrating apps using Flow
- Advanced customization
- The highs and lows with Reports
- Staying connected: Integrating with APIs
- Zoho on mobile
… and many more!
How to attend
By now you’ve heard about the General Data Protection Regulation (GDPR) coming into force on May 25. You’ve either been prepared for a long time or you… haven’t.
We understand. We know you’re in business to do business, not to focus on regulatory compliance. But it’s not too late for you to show that you’re taking steps to do the right thing with your data.
First, let’s quickly get you up to speed.
Basic Facts about GDPR
- The GDPR is designed to protect the rights of European residents to their property (their data) that you might hold.
- GDPR defines personal data as “any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier”. Another way to say this is that if you have a record that can be tied to an individual, the data in and linked to that record is personal data.
- GDPR is good for business. Your compliance demonstrates that you are up-to-date with technology, trustworthy with data, and respectful of the law and your clients’ privacy.
- The best way to maintain and prove your compliance is with a professional-quality CRM (Customer Relationship Management) solution.
Broad Requirements of GDPR
- Understand where you get your data and what you do with it (accountability)
- Know what your customer data actually contains (data usage)
- Properly gain customer authorisation to hold, use, and/or share their data (consent)
- Allow customers the right to know what data you hold about them, and generally to say what can and cannot be done with it (right of access)
- Protect your customer’s data from unauthorised access and use (data security)
Get Peace of Mind
Caldere Associates are experienced data scientists who use CRM and data analytics to help businesses understand and process their customer data sensibly and efficiently. We can take stock of your existing data and help you rapidly achieve your compliance goals. Contact us as soon as you can so we can do our best work for you.
Even We’re Surprised
Zoho started as a capable and cost-effective solution, and we at Caldere have been proud to represent it. We are even more excited about it now that we’re heading into 2018 and we’ve seen the recent list of improvements.
Recently the Caldere team were thinking about all of the ways Zoho has changed over the past year. We knew Zoho continually adds functionality at a rapid rate, but we must have become used to it. Looking back, the sheer pace of improvement in the program has surprised even us. The added functionality has been so timely and useful it’s like it’s always been there.
It goes to show that (as all high performers know), exceeding expectations becomes an expectation of its own! We continue to look for innovations and cutting-edge development from the Zoho team, and we look forward to putting these improvements to work to solve problems for all our clients and colleagues.
What’s the Excitement All About?
Here is a sample of the ways in which Zoho has added functionality and become more user- and business-friendly in 2017:
- A culture of constant upward climb: Zoho has had about 4 product updates every week without compromising usability. It’s almost annoying! But when you actually put each update into practice, the annoyance disappears.
- Process and workflow improvements: The rollout of Zoho Blueprint allows you to intuitively plan your sales processes. Zoho CRM has added powerful new expansions to its easy-to-use workflow rules functionality.
- Awareness of your whole business context: A wide variety of important new integrations and plugins allows you to connect Zoho more and more with the programs you already rely on. Zoho works with a large number of social media, e-commerce, telephony, team communication, financial, and marketing applications. This is in addition to Zoho’s own comprehensive suite of business applications that tie together every facet of your business from intelligent reporting to payroll. Everyone in your company can use and be supported by Zoho functionality.
- Partner with the individual user to get more done: Functionality like “sticky notes” that are shared across Zoho apps, new ways to handle activity notifications, and new ways to score leads, make not only Zoho CRM but the entire Zoho platform a total no-hassle environment for getting and staying connected and organised.
Take a Deeper Look
When was the last time you were astonished by a software package? If you take a minute to review Zoho’s fun write-up on their 2017 changes, we bet you’ll be as delighted as we were.
Once you’ve had a chance to see what’s new in the Zoho world, we hope you’ll contact us to help plan your business future. We, and Zoho, consider your business success our priority.
All of us at Caldere would like to thank all of our business partners, clients, colleagues, and friends for a very good 2017, and to wish you all the very best of the Christmas season and a brand new year brimming with promise and prosperity.
We will be open for business as usual until 5 p.m. on Wednesday the 20th of December.
After the break, we will be fully available on Tuesday the 2nd of January.
If you would like to reach out to us between those dates, please feel free to phone or e-mail us, or to use the Contact Us form on this site. Someone will contact you at the very first opportunity.
GDPR Readiness and Zoho
We at Caldere have issued our own statement on GDPR readiness, but we also wanted to call attention to excellent material produced by our main software partners.
Global business software powerhouse Zoho are fully aware of GDPR compliance because it applies not only to EU companies, but to anyone who collects information belonging to EU residents. Worldwide businesses who use Zoho need to know about their legal obligations and how to meet them. Fortunately, GDPR-ready Zoho software makes this business administration task easier.
It’s important to note GDPR protection applies to residents, not just citizens… this blog poster happens to be an American citizen living and working in the EU, so it’s good to know my data is also protected. Zoho make a special note of this distinction in the Introduction to their extraordinarily well-written and approachable writeup.
- Zoho explain their past, present, and future commitment to data privacy and security. Interestingly, they mention that they are as serious about this with regard to their full-featured free versions as they are with regard to their fully-paid enterprise versions.
- They’ve put in place a dedicated GDPR team and several initiatives to serve their 30+ million users now and to make sure they are ready to support their users’ GDPR compliance goals.
- In the article, Zoho have provided a quick but comprehensive checklist of readiness goals for organisations to discuss implementing.
- For organisations still grappling with what GDPR is and how they should approach it, Zoho have provided a clear and comprehensive FAQ that doesn’t assume you are a legal or even an IT expert. (I personally found it useful even though I’ve been reading about GDPR in much more technical contexts for months.)
- Finally, Zoho offer some resources that will be especially useful to the members of your organisation tasked with implementing and maintaining GDPR compliance.
Partner with Caldere
As a Zoho Partner organisation, Caldere are every bit as committed to GDPR compliance for ourselves and our clients. Contact us without delay to find out how we and you can use the latest functionality to make sure you’re ready by the May deadline.
It used to be the case that a person could freely walk across or use another person’s land so long as they were not violating other laws. More recently, governments protected the landowners’ property rights by strictly restricting how other people could access and use their property. In 2016, the EU passed laws that clarify the property interest of individuals in the data that is collected about them, and determine how the custodians of the data must control how the individual, the custodians themselves, and any third parties access and use the data. This legislation is called the General Data Protection Regulation (GDPR), and it comes into force on 25th May 2018.
GDPR Is the Law
All UK and EU organisations, as well as all other organisations processing data belonging to EU residents, will need to be fully in compliance by May 25th. Additionally, legal experts agree that Brexit is unlikely to relieve UK organisations of their responsibilities under the law (in any case the law will take effect long before Brexit is completed).
GDPR determines how data is to be stored, accessed, protected and utilised. In simple terms, GDPR provides the public with more power to access information being held about them without having to access the SAR (Subject Access Request). Individuals also have the right to specify how their data is accessed and used by other people and entities. Finally, GDPR requires the holders of data to manage the data according to privacy best practices. The people who your data describes are recognised to have a property interest in their data, and this must be respected. Fortunately GDPR describes how you are expected to arrange things so that your databases respect the law.
What Do We Need To Do?
GDPR mandates that organisations appoint a Data Protection Officer (DPO). Your DPO will be responsible for and will need to be in contact with internal and external customers in the event of a data breach. For most small businesses, it won’t be a legal requirement to formally appoint a DPO. It is also possible to appoint someone outside the firm (for example, a consultant) to be your DPO. However, someone in your business will, in general, be responsible for data compliance obligations under the GDPR, including documenting that compliance.
Note that under the GDPR, a breach in data doesn’t mean that only personal or financial details are unprotected or inappropriately accessed. GDPR has a broader scope. It includes confidentiality agreements, usage details, IP addresses, or any other data identifiable as belonging to an individual within the EU, including encrypted data.
The provisions of the GDPR can be divided into 8 key rights possessed by the individual whose data is being stored and processed. It also states how you must respect these rights.
- Right of access: Individuals can request access to their personal data.
- Right to be forgotten: Individuals may ask you to tell them how you use their data. They can ask you to remove and delete their personal data.
- Right to be informed: Individuals must know how you intend to use their data at the time that you gather it, and they must freely give their consent to that usage. There are rules that govern what information we need to supply and at what stages we need to supply information to the client.
- Right to data portability: Individuals must be allowed to transfer or move their personal data between service providers easily and safely. This move must be accomplished without denying the individual access to or use of their data.
- Right to data rectification: Individuals must be permitted to correct their data if it is inaccurate or incomplete. Customers need to be made aware of the third parties to whom the data has been disclosed. Data holders must make sure that these third parties are also informed of the corrections to the data.
- Right to restrict processing: Individuals whose data you hold may specify how you may not use or process it, or deny you the right to process it altogether.
- Right to object: Individuals may object to your usage of their data based on their own particular circumstances.
- Rights related to automated decision making and profiling: You must have safeguards in place against the risk that a potentially damaging decision might be made without human intervention. Individuals generally have the right not to be subject, without their consent, to a decision that is based on an automated profiling or demographic sorting process.
What Else Do We Need To Know About the GDPR?
Naturally, as with any legal compliance issues, it’s best for you to consult with your company’s legal advisers to determine which provisions of the law you are in compliance with now, and which provisions you need to work on in order to get ready by the May 25th deadline. Typical of most legislation, interpretations of details or even of key provisions may differ. Fortunately there are official bodies who are issuing clarification and guidance, such as the Information Commissioner’s Office in the UK, and the Data Protection Commissioner in Ireland.
Once you know what your data compliance efforts must accomplish, our team of professional database experts at Caldere will be happy to give you the tools, methods, and support you need to reach those goals. Please don’t delay; a full and effective overhaul of your data policy is not something that can be done at the last minute. Contact us today to find out how we can help.
What’s That in IT Years?
It’s hard to believe that Microsoft Power BI has been around for just two years. They’ve been two years of constantly upgraded functionality and incredible innovation. Every month, Microsoft have announced more amazing things we can do to make Power BI work with and for us.
Why Should My Business Care About Power BI?
IT moves fast; faster every day. Many people in the industry haven’t even heard of business intelligence, much less follow current data trends and understand how to work with it. If you aren’t sure what business intelligence is, or if you don’t know why every business needs it to get full value from and properly understand their customer and financial data, we’ve written a quick guide to get you up to speed. Click here to learn more.
What Has Power BI Done Lately?
Microsoft love to give Power BI more and more improvements and additional functionality. Here’s a selection of some of the most useful updates in just the most recent month:
Visuals and reporting
- New table and matrix visuals, with new formatting options and improved drill-down.
- Renaming fields using aliases for specific visuals.
- Increased responsivity to different screen sizes.
- Breakdown for waterfall charts.
Analytics and modelling
- Two new measures: star rating and concatenated list of values.
- Bidirectional cross filtering for DirectQuery models.
- In addition to the wide range of connectivity options already present, a Snowflake connector has been added.
- The new Performance Inspector helps you if your loading or processing time is slower than it should be.
- There is a new e-mail subscription button that allows you to choose to be notified when the underlying data changes.
Take a Quick Look For Yourself
We invite you to take two minutes to watch this fun video and get a taste of what Power BI does now and where it’s heading in the future. Then give us a ring or contact us right here to talk about getting this power for you and your business!