DESIGNING SYSTEMS FOR COLLABORATION
Due to loosely mapped data, customer journeys & enterprise priorities, a digital marketing company was having trouble managing leads, prospects and clients.
Data was diffused between various incongruous spreadsheets, as were internal & external communications. Data, reporting and business processes in general, were a mess. Enterprise cohesion was sorely needed.
SOLUTION: After mapping the customer journey and defining business processes and data requirements, Caldere was able to automate marketing for behavioral, highly targeted and measurable campaigns, while centralising information around the contact record.
The end result is a highly efficient, collaborative, nimble and client-centric enterprise. Better data, process refinements and easy dashboards led to quicker decisions, crisper communications and faster conversions.