Customer experience management (CXM) is a broad term that refers to a company’s entire interaction with the customer, including before, during, and after the sale. A positive customer experience leads directly to increased sales and loyalty for your brand or product. However, one bad experience can cause customers to take their business elsewhere or even cost you future business because people share their bad experiences with their friends. The use of effective tools like CRM (customer relationship management) is essential for businesses as it helps them achieve their customer experience strategy goals quicker and more efficiently. Caldere Associates can support you in implementing a bespoke CRM solution.