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About Caldere

Welcome to Caldere; we’re a Zoho partner and Customer Experience Management (CXM) consultancy based in Reading, Berkshire. With over 20 years of experience in providing customised CRM solutions, we have become a trusted partner for small and medium-sized businesses (SMBs) looking to enhance their customer experience management. At Caldere, we pride ourselves on our personable, approachable, and friendly approach to CXM, and we work closely with our clients to understand their unique business needs and develop tailored solutions to meet them.

We help you to:

Improve your customer experiences

Get insight into your customer journeys

Grow, run & manage your business

What we believe

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Our Story

Vivek completed his data science studies at university only to face the infamous dot com crash.

He secures employment troubleshooting CRM processes only to become frustrated to learn that it is more interested in peddling products than solving business problems.

Feeling unfulfilled in her successful pharma sales & training career, Meeta engages in lively conversations with Vivek on family holidays.

They discuss their unmet ambitions to apply their extensive commercial and technical backgrounds to impact small to medium-sized companies positively.

Ultimately, they founded Caldere, committed to improving information quality and business processes for the passionate people who operate them. Today, we remain dedicated to this mission, helping small and medium-sized businesses optimize operations and enhance customer experience through our specialized CRM and CXM solutions.

Our Core Team

Meeta Gargav

Meeta Gargav


Meeta Gargav is a CRM and Automation expert with special leadership skills emphasizing collaboration at the C-level.

Her project management and quality control standards are highly coveted by Caldere’s clients Previously, Ms. Gargav led sales and training teams at blue chip companies such as Glaxo Smith Kline, Bayer and Pfizer where she was a top ten producer and product trainer to physicians.

She organized the best attended and highest rated women’s health conference in Bayer’s history. Meeta Gargav has worked in the CRM industry for over 15 years helping companies of all sizes improve efficiency, revenues and bottom-line profitability.

Meeta’s academic credentials include a BSc in Human Physiology and Zoology from Royal Holloway, University of London, an MSc in Applied Entomology from Glasgow University and an MSc in Computer Science from Birbeck College at the University of London. She enjoys nature and is happiest harvesting food from her garden.

Vivek Gargav

Vivek Gargav


Vivek Gargav is a data science expert with development skills and marketing insight rare to the CRM industry.

Mr. Gargav has developed over 250 add-on products over the years and is renowned throughout the industry for his technical acumen and problem solving abilities. Vivek is also a sought after conference speaker and serves on the Education Committee for CCRMS, an international industry group for CRM consultants, as well as the Business Partner advisory Committee on behalf of consultants globally.

Client projects include Deutsche Bank, Barclays Bank, Google UK, Microsoft, defence contractor Starrak Heckert, Essex University and NGO British Council in Europe. Vivek holds multiple degrees in Biochemistry, Molecular Biology and Computer Science from the University of Newcastle as well as Kings College, Birkbeck College at the University of London.

His impeccable credentials are valued by his clients and industry colleagues more than his two children and two dogs who appreciate him for other reasons.

Graeme Forrest

Graeme Forrest


Graeme Forrest is on speed dial among top executives across Europe, bringing over 20 years sales, marketing and leadership experience.

With a proven track record of facilitating complex technology solutions over a multitude of industries including asset finance, IT infrastructure and complex software solutions.

With over 11 years CRM industry experience including sales management expanding company growth and business development.

Mr. Forrest has delivered optimum performance for not only his employers but client companies as well. Beyond Graeme’s unique organisational insights are deeply valued by his loyal client relationships.

Over the years, Graeme’s clients have come to trust his energy, commitment and acumen in just about everything he does.

Mark Mondo

Mark Mondo


Mark Mondo is a savvy technology veteran with over 25 years hands-on experience working with small business.

Mark is also founder of MondoCRM, a U.S.-based strategy and advisory firm he established in 1997 as well as being a part of the Caldere team. His pragmatic and personalized approach has earned him an exceptional loyalty among his 600+ corporate clients with an average relationship duration lasting nearly 9 years, far longer than the average small business lifespan.

An unapologetic Anglophile, Mark has been collaborating with us on CRM projects for 3+ years, possessing a keen sense of our clients’ sensibilities and unique requirements. Over the years, he has developed an intuitive sense of entrepreneurs’ priorities and concerns, as well as the business processes that drive those companies.

A marketing graduate of Loyola University of Chicago Mark’s Jesuit education finds its way into his work every day. A frequent enthusiastic traveller to the U.K., we enjoy a “special relationship” with Mark and we think you’ll come to appreciate his considerable experience, insight and personal qualities, too.


As seasoned data scientists and management consultants, we understand that multi-platform integrations are just data points to us.  If helping you achieve your information objectives involve data migrations or

importing CRM data from one platform to another, data extractions, seamless integrations with various software programs in your system, it’s no problem for us.  It’s what we do. We routinely work with various software providers

(often at once) to help our clients wrangle their data for better analysis and insight.  For those less interested in how the clock works than what time it is, Caldere Associates is your answer.  Here are just a few:

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Su Thomson, Marketing Manager