Make AI an Integral Part of Your Team 

Artificial intelligence

There is a lot of hype around artificial intelligence (AI), yet most people don’t understand what it really is. AI has been around for decades, and it’s best understood as an advanced form of machine learning that enables computers to do things they have never done before. AI is becoming increasingly integrated into businesses. It can help to improve customer experience, boost productivity, and grow profits. However, not everyone is on board with this new technology, which may raise concerns about privacy and security. Let’s explore how AI can be an integral part of your business by considering some of these common concerns and ways you can use it to build customer trust. 

It is important to note that AI is still in its infancy, and it will take some time before we see widespread adoption in the business world.  Read on to see why we believe you should make AI an integral part of your team.

Embracing Artificial Intelligence

When used correctly, AI can help your team provide better customer service by understanding their needs better than ever through data collection about their behaviour patterns over time, with no need for guesswork anymore! This also means businesses are better placed to improve the relationship between a business and their customers because there won’t be any misunderstandings about what each party expects from the other anymore. Everything will be clearly laid out with data-backed statistics, so there’s no room for doubt when making decisions with customers. 

Sceptical of Implementing a CRM into Your Business? 

It’s natural for businesses to be concerned about their data security. This is especially true for smaller companies, who may not have the resources to devote to cyber security. 

The cost of implementing an AI CRM into your business can also be a significant deterrent. Many people believe that AI tools are too expensive for smaller companies and that hiring someone with strong sales skills makes more sense. 

Some fear AI because they think it will replace them at work, but the opposite is true: AI can make your team more efficient and productive by taking over tasks that are mundane or repetitive in nature, freeing up employees’ time so they can focus on higher value tasks like strategic thinking, creative problem solving and innovation. So when employees ask, “will this computer take my job?” hopefully, you can reassure your concerned team with a resounding, “no, it will only add value to our business”. 

5 Benefits of Using Artificial Intelligence for Customer Experience Management

The benefits of integrating an AI CRM into your business are numerous, but the top 5 advantages are: 

  1. Gain an understanding of your customers to improve customer service better 
  1. Provides data to support improved decisions 
  1. Reduction in costs 
  1. Increase profits 
  1. Help your team hit their KPIs 

All businesses should strive to improve their KPIs (key performance indicators), and adding AI will only enhance these aspects. 

Artificial tech

How to Ensure Customers Trust Our Business With The Data AI Collects?

Transparency is vital if you want customers and employees to feel comfortable applying AI within your organisation. If you want to make sure your customers trust your business with the data you collect, there are several steps you can take. First, explain how you are using their data. When people know why and how their data is being used, they’re more likely to feel comfortable with it. 

Second, ensure that any AI system works with anonymised datasets and does not store personally identifiable information (PII). 

Thirdly GDPR. This law protects consumers’ privacy by requiring businesses to gain consent from individuals before storing personal data about them anywhere online, failing which businesses face huge fines for breaking these rules. 

If you would like more information on how to make AI an integral part of your team, we would love the opportunity to have a discovery call with you. 

Let’s start a conversation here

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