Did you know that, on average, email marketing yields an impressive £29 return for every £1 spent (Litmus)? With such a remarkable ROI, it’s not surprising that businesses rely on email marketing as a critical driver of success. A recent study showed that roughly 69% of marketers use email to distribute content. But what does it take to create an email marketing strategy that stands out in a crowded digital landscape? In this article, we’ll explore how to boost your email marketing with Zoho Campaigns, a powerful solution to help you achieve your marketing goals.
Email marketing has numerous benefits, including cost-effectiveness, a broad reach, and the ability to engage directly with your audience. However, marketers often face challenges such as crafting compelling content, growing and managing their email lists, and analysing the performance of their campaigns. To overcome these hurdles and elevate your email marketing game, you need a powerful tool like Zoho Campaigns.
Zoho Campaigns is an all-in-one email marketing solution crafted to assist businesses in creating, dispatching, and monitoring their marketing campaigns effectively. With a suite of features encompassing email design, list management, automation, and analytics, it’s the perfect tool to enhance your email marketing efforts.
In this article, we’ll delve into how Zoho Campaigns can revolutionise your email marketing strategy, exploring the following key aspects:
- How Zoho Campaigns can help you create engaging email campaigns
- How Zoho Campaigns can help you grow your email list and reach more customers
- How Zoho Campaigns can help you optimise your email marketing performance and ROI
So, let’s dive in and discover how Zoho Campaigns can elevate your email marketing efforts and help you achieve your business goals.
How Does Zoho Campaigns Craft Captivating Emails?
Zoho Campaigns is an excellent choice for crafting captivating and effective email marketing campaigns because of its features and tools that drive engagement and conversions. The platform offers visually appealing design options, personalisation, segmentation, and automation capabilities. By harnessing the full potential of Zoho Campaigns, marketers can create email campaigns that effectively resonate with their target audience, resulting in increased engagement and improved email marketing performance.
Designing Beautiful and Responsive Emails Made Easy
One of the critical elements of a successful email marketing campaign is visually eye-catching emails and responsive email design. Zoho Campaigns simplifies the design process with its intuitive drag-and-drop templates and customisation options. This means you can create professional-looking emails without any coding or design expertise. A study in 2021 by Litmus found that 76% of brands use HTML email templates, and GetResponse found that emails with graphics had a 1.12% higher click-through rate than emails that didn’t. The platform offers over 150 pre-designed templates, catering to various industries and occasions, ensuring you can find the perfect fit for your campaign’s theme.
Zoho Campaigns’ Standout Features
- Personalisation: Tailor your emails to each subscriber by incorporating their name or other personal details, making your messages more relevant and engaging.
- Segmentation: Group your contacts based on specific criteria like demographics, past interactions, or purchase history, allowing you to target your campaigns more effectively with contact list imports. The intuitive contact management tools allow you easily manage and segment your list of subscribers.
- Automation: Set up automated email workflows to guide your subscribers through a tailored journey, like a welcome series for new subscribers or a re-engagement campaign for inactive contacts. Zoho Campaigns’ drag-and-drop workflow builder has an intuitive and easy allows you to build dynamic and custom processes as well as complex campaigns.
- Analytics: Track the performance of your campaigns with in-depth analytics with email deliverability reporting, giving you insightful reports into key metrics like open rates, click-through rates, and conversions, helping you make data-driven decisions to improve your strategy.
By leveraging these features, you can create more impactful and engaging email campaigns that resonate with your audience and ultimately drive better results for your business.
How Does Zoho Campaigns Boost Subscriber Growth?
Zoho Campaigns helps businesses boost subscriber growth by offering tools to create engaging sign-up forms, landing pages, and pop-ups, along with seamless integration with CRM, social media, and webinars. These features enable targeted and personalised messages, attracting more subscribers and expanding the email list using dynamic content and A/B testing.
As a dedicated email marketing software platform, Zoho Campaigns allows you to import, manage, and maintain your leads and contacts from various sources, such as Zoho CRM, Google Contacts, Eventbrite, etc., while effortlessly sending promotional emails to your target audience. You can also segment your contacts based on multiple criteria, such as demographics, preferences, behaviour, etc., to send targeted and personalised messages with drip marketing campaigns.
Providing you with various tools to create attractive and engaging sign-up forms, landing pages, pop-ups, etc., can help you capture more leads and grow your email list. You can choose from various templates or design your own using the drag-and-drop editor. You can also customise the fields, colours, fonts, images, etc., to match your brand identity. You can embed these forms on your website, blog, social media pages, etc., or share them via email or QR code.
Some examples of how to use these tools are:
- Sign-up forms: You can use sign-up forms to collect email addresses from your website visitors and offer them something valuable in return, such as a free ebook, a discount coupon, a webinar invitation, etc. You can also use sign-up forms to ask for feedback, conduct surveys, register for events, etc.
- Landing pages: You can use landing pages to showcase your products or services, highlight your value proposition, and persuade your visitors to take action, such as buying, subscribing, downloading, etc. A report in 2022 showed that, on average, the average conversion rate across differing industries when using landing pages was 17.15%. You can also use landing pages to thank your subscribers for joining your list and provide them with more information or resources.
- Pop-ups: You can use pop-ups to grab your visitors’ attention and encourage them to sign up for your email list. You can also use pop-ups to promote special offers, announce new features, remind cart abandoners, etc.
Zoho Campaigns offers a comprehensive and integrated solution for your email marketing needs. Some of the features that make it stand out from other email marketing tools are:
- Integration with CRM: You can sync your contacts and leads from Zoho CRM for seamless subscriber management and import subscriber details to send them relevant and timely email campaigns. With the integration, you can also track the responses to your emails in CRM’s in-built Campaigns module and measure the ROI of your campaigns effectively.
- Integration with social media: You can connect your social media accounts with Zoho Campaigns and share your email campaigns on Facebook, Twitter, LinkedIn, etc. You can also track the engagement and reach of your social posts and grow your social following. In fact, the Content Marketing Institute, in a report released in 2023 on the state of B2B marketing, showed that 95% of marketers used some social media platform to distribute their content, with roughly 97% of the businesses polled finding social LinkedIn being effective.
- Integration with webinars: You can integrate Zoho Campaigns with Zoho Meeting or other webinar platforms and send invitations, reminders, follow-ups, etc., to your webinar attendees. You can also segment your contacts based on their attendance status and send them relevant messages. A study by LoclaIQ found that including video in emails increased the click-through-rate (CTR) by 96%.
In conclusion, Zoho Campaigns is an invaluable tool for businesses looking to boost their email marketing efforts. From crafting captivating emails to growing your audience and optimising your campaign performance, Zoho Campaigns offers a comprehensive solution to overcome the challenges faced in email marketing. By harnessing the power of Zoho Campaigns, you can design personalised, targeted, and engaging email campaigns that resonate with your audience, ultimately driving higher conversions and boosting your return on investment.
For those eager to take your email marketing to the next level, our follow-up article ‘Boosting Email Campaigns with Zoho Campaigns & Zoho Analytics‘ is a must-read. It delves into how you can leverage the advanced analytics capabilities of Zoho to monitor campaign performance, understand user engagement, and make data-driven decisions that amplify the success of your campaigns.
You can take advantage of the opportunity to boost your email marketing game. You can sign up for a free trial of Zoho Campaigns here and witness the remarkable difference it can make in achieving your business objectives as you learn how to boost your email marketing with this exceptional platform.
If you would like to speak to one of our Certified Zoho Consultants about how we could help you with your digital and email marketing or want to discuss the various options available within the Zoho marketing solutions, contact us or give us a call and speak to one of our team.